Life insurance is for your beneficiaries — the people you want to protect most. But naming a beneficiary properly is […]
Many people put off life insurance because it can feel like something to think about later. But in many cases, applying earlier can help you get lower rates and give you more options to choose from.
The best age to get life insurance really depends on your goals, your budget, and how long you want your coverage to last. Whether you are looking at Term 10, Term 20, or Term 100, choosing the right time to apply can make a real difference.
If you are wondering about the best age to get life insurance, the short answer is: the earlier the better.
Life insurance usually costs less when you are younger, and changes in your health over time can affect both the price and the plans you may qualify for. In many cases, the best time to buy life insurance is before you feel like you urgently need it, so you can have more options and better pricing to choose from.

Term 10 life insurance can be a good fit if you want coverage for a shorter period of time. It is often a practical option for people who want to protect their family during a specific stage of life, such as while paying off a smaller mortgage, covering short-term debts, or supporting children for the next several years.
For many Canadians, the best age to get Term 10 life insurance is when they first take on financial responsibilities and want affordable coverage right away. Because it covers a shorter period, it can be a good starting point for someone who wants protection now and plans to review their needs later.
Example:
A 32-year-old parent with young children may choose Term 10 to help protect their family while the kids are still in school and household expenses are high.
Term 20 life insurance is often a better fit for people who want coverage for a longer period. It can make sense for those with a longer mortgage, young children, or a family that may depend on their income for many years to come.
For many people, the best age to get Term 20 life insurance is in their 30s or 40s, when long-term financial responsibilities are often at their highest. Applying earlier may help lock in lower premiums for the full 20-year term.
Example:
A 38-year-old homeowner with two children may choose Term 20 to help cover the years until the mortgage is lower and the children are older and more financially independent.
Term 100 life insurance is designed for people who want lifelong coverage. Unlike shorter-term plans, it does not end after 10 or 20 years. It can be a good option for Canadians who want permanent protection, fixed premiums, and coverage that can help with final expenses or leave money behind for loved ones.
The best age to get Term 100 life insurance is often before later-life health changes make coverage more expensive. Many people look at this type of plan in their 40s, 50s, or 60s, but applying earlier can sometimes mean better pricing and more choice.
Example:
A 52-year-old may choose Term 100 to make sure their loved ones have financial support for funeral costs, debts, or other final expenses, with coverage that stays in place for life.

In simple terms, the right plan depends on how long you want your life insurance coverage to last.
Term 10 can be a good fit if you need coverage for a shorter period of time. It may work well if you want affordable protection while paying off short-term debts or getting through an important stage of life.
Term 20 can be a better choice if you want coverage for a longer period. It often suits people who want to protect their family during their working years, while raising children, or while paying off a longer mortgage.
Term 100 is designed for lifelong coverage. It may be a good fit if you want permanent protection, fixed premiums, and coverage that stays in place for life.
A simple way to think about it:
Term 10 = shorter-term protection
Term 20 = longer-term protection
Term 100 = lifelong protection
The best option depends on your age, your budget, and what you want your coverage to help protect.
Age is one of the main things that affect your life insurance premium. In general, the younger you are when you apply, the lower your monthly cost will be.
Your health can also change over time, even if you feel fine today. Waiting too long to apply could mean fewer coverage options or a higher premium later on. That is why it often helps to look into life insurance before it starts to feel urgent.
Call us today to get a custom quote and explore your Term 10, Term 20, and Term 100 options today.
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